by Phillip Allie
Published Fri, Apr 13th 2018, 07:24 | Work At Home
Opt-in email lists are a great way to earn money. In fact, it’s so important for online marketing that you’ll hear people say that “the money is in the list” over and over again. They say this because it’s true. If you really want to make passive income, regardless of whether you sell products, services or both, you can make enormous amounts of money by having an active opt-in email list.
What Is Email Marketing?
Email marketing is a type of direct marketing that is almost like direct mail – with one major and wonderful difference. With email you are marketing to people who have asked for the information that you have to offer. They asked for it when they opted in or agreed to receive your marketing messages via their email inbox. Plus, with the advent of mobile technology, you’re literally right in your audience’s hands 24/7.
What Is Email Marketing?
Email marketing is a type of direct marketing that is almost like direct mail – with one major and wonderful difference. With email you are marketing to people who have asked for the information that you have to offer. They asked for it when they opted in or agreed to receive your marketing messages via their email inbox. Plus, with the advent of mobile technology, you’re literally right in your audience’s hands 24/7.
To allow your audience to opt in, your email marketing software such as Aweber.com will give you the code to place a form on your website, blog or social media accounts. The software then automatically sends them an email that requires an action for them to approve (opt in) receiving email messages from you and your company. So, they sign up at one point on your website, blog or social media – maybe to receive a free eBook or report, and then they receive an email asking for approval. They approve it by performing some action, then they receive their freebie, and finally they are opted in on your email list.
Why Do You Need an Email List?
When any visitor comes to your website, blog or social media account, there is great potential for them to never come back. Most people do not remember how or why they found a certain website and rarely come back after the first visit without some sort of reminder. One of the ways you can remind people to come back and purchase your offerings is to get them to sign up for your email list.
The fact is, without an opt-in email list that you are actively building and making money from, you are leaving opportunity and money on the table. If you’re serious about building a business, whether on line or off line, it’s important to start building an email list today.
Types of Products and Services You Can Promote through Email Marketing
There are many different types of products and services which you can promote through email marketing. The important thing is not to mix up your lists, and to always send only targeted information to each list. Assuming the information is targeted to those who have signed up, you can promote your services, products and content as well as affiliate products and services to your email list subscribers.
Earning money through product, service and content promotion is an important part of email marketing, and it’s the main reason to build an opt-in email list full of targeted subscribers who want and need the things that you promote. To not use it to promote your content, products, affiliate products and services would be a waste of the email list. However, do be sure that you only promote things that really solve their problems and are of interest to those who signed up.
How to Make Money with Email Marketing
One of the best things about having a targeted opt-in email list is that it’s like money in the bank. You can literally give yourself a raise whenever you send a new email to your list by promoting a needed product or service. If you have targeted your list well, you will always have at least 2 to 3 percent response rate for a well-targeted offer.
In addition, don’t forget that you can also make money in interesting ways via your email list, such as by advertising for others. Don’t forget to use every space available too, such as your thank you page. Use your imagination and create every email you send to your list with purpose. Know what you are promoting and why you are promoting it. Also, know enough about the product and creator of the product that you can tell your audience what’s in it for them and how it solves their problems better than another product.